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The Truth. There Is No Such Thing As A Target Group.
There is no such thing as a target audience I am afraid. There are just a lot of people and many many insights… (via viruscomix) © Gerald for davaidavai.com, 2013. | Permalink | One comment | Add to...
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Chart of the Day. iOS Under Pressure.
It’s not a big surprise that Apple’s mobile ambitions get more and more under pressure…specifically by Android. Silicon Allex’s Business Insider’s Chart of the Day speaks for itself… © Gerald for...
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Display Advertising. Sometimes Also Referred To As: Context? What Context?
Advertising: Graffito in St. Pauls, Bristol, UK; one of the poorest areas in the city. Context? What context? © Gerald for davaidavai.com, 2013. | Permalink | No comment | Add to del.icio.us Post tags:...
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Twitter Penetration. L’ Allemagne Zero Points.
As a German you get used to being the last when it comes to digital media adoption. This is another frustrating slide that highlights twitter’s penetration across a number of key markets. Germany is in...
View ArticleMobile Search Moments. Google And Nielsen Explain Conversion On The Go.
google and Nielsen have published this study on how mobile marketing affects conversion. Interaction types, technologies and benefiting industries vary drastically among the +6,000 searches that were...
View ArticleVideo. The History of Typography.
Canadian Designer Ben Barrett-Forrest cut nearly 300 paper letters to make this stop-motion animation about five centuries of typefaces. Great stuff, Ben. (via Laughing Squid) © Gerald for...
View ArticleWhat’s Next? Mary Meeker’s Internet Trends 2013.
Mary Meeker is a legend when it comes to analyzing digital trends. She is a former Wall Street securities analyst, now serving as partner at Silicon Valley venture capital firm Kleiner Perkins Caufield...
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Oh Really? Another Example of Bad Research Trying To Manipulate Decision Makers.
There is something strangely pathetic about badly crafted statistics and infographics. Something that says: “I will now present figures. You and I know these figures, or the way I present them, are...
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What A Nasty Little Tool. Facebook’s Graph Search Is Bad News For All Of Us.
If you follow this blog more or less regularly, you may be aware that I am not typically German when it comes to privacy issues. In other words, I do not expect a worldwide conspiracy behind everything...
View ArticleMapbox. 3 Billion Geotagged Tweets Visualised On A Map.
Wanna know what Big Data looks like? Look no further. Because this is pretty amazing. FlowingData knows more about this amazing project: MapBox, along with Gnip and Eric Fischer, mapped 3 billion...
View ArticlePresentation. The History Of The Button.
Shame on me for not knowing the following Presentation by now. Because it is a very good deck. Thanks to Bill DeRouchey, Lead Interaction Designer at GE Global Research (if I am not misinformed), who...
View ArticleTrends From Down Under. Check Out Reactive’s Perspectives 2013 Report.
Three weeks ago I met Tim for a coffee at a crowded Berlin Mitte Starbucks. Tim Büsing is Creative Director at Reactive, Sydney. He is one of the guys behind adverblog. And – last but not least – he is...
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The Truth. What Social Media Does To Us.
© Gerald for davaidavai.com, 2013. | Permalink | No comment | Add to del.icio.us Post tags: cartoon, People, Psychology, Sad Truth, Social Networking, Social Networks, Truth, World Feed enhanced by...
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Interfaces. A Highly Entertaining Talk On Sci-Fi And UX.
Most of us grew up with more or less bizarre visions of what tomorrow looks like. My childhood memories of Starship Enterprise (the old one) go hand in hand with me trying to assemble cardboard robots...
View ArticleDigital Attack Map. A Real Time Map Of DDOS Attacks Right Now.
Distributed Denial of Service (DDoS) attacks are attempts to disrupt online services by overwhelming it with traffic from multiple sources. DDoS attacks target a wide variety of important digital...
View ArticleMeanwhile In The Real World. Consumers Discuss A Commercial.
Dear agency friends. The people in the header video are so-called ‘consumers‘ who are about to move from awareness to consideration. Well…actually they try to understand what a whole strategic and...
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Twitter. Guess Which Nation Has The Highest Penetration Rate?!
via Mashable © Gerald for davaidavai.com, 2013. | Permalink | No comment | Add to del.icio.us Post tags: penetration, Social Networks, Twitter, World Feed enhanced by Better Feed from Ozh
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Best of Google. Today: Fat Germans.
Search Query ‘Losing Weight’ in Germany, 2004-2013, according to Google Trends. © Gerald for davaidavai.com, 2013. | Permalink | No comment | Add to del.icio.us Post tags: Diet, Germany, google Trends,...
View ArticleGlobal Stats. Social, Digital & Mobile in 2014.
Honestly? I would like to know how an agency provides the ressources to actually come up with a report like the following one. But hey, the guys at We Are Social Singapore seem to have the time to dig...
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Good Books. The Checklist Manifesto.
Every once in a while I suggest books here. Books that I liked – books that fit well to this blog’s strange topical triangle which mostly consists of internet, marketing and politics. The book I want...
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